Oklahoma Tourism & Recreation Department
OTRD is a prized account of VI Marketing and Branding, the agency I interned for. They deal with everything travel and fun in the state of Oklahoma.
Destination Dining Guide
THE BRIEF
OTRD creates various brochures and magazines to encourage tourism around the state. I was challenged to create an illustrative cover for their new issue of the dining guide.
THE PROCESS
Concepting was conducted by creating vision boards and simple hand-drawn mockups. From there, the top two concepts were selected by my supervisors and I started designing! I wanted to incorporate the 6 regions of Oklahoma through the colors denoted and landmarks specific to each one.
THE RESULT
My design creates a homey feel by portraying a refrigerator covered in Oklahoma-themed magnets. I went with a flat, simple illustrative style that uses soft lines and abstract shapes. See if you can find all 6 region themed magnets!
TravelOK Infographics
Tourism is one of top revenue generators for the state of Oklahoma. During my time at VI Marketing, I was tasked with making colorful infographics to share state income and success metrics using the Oklahoma state branding.
