Oklahoma Tourism & Recreation Department
OTRD is a prized account of VI Marketing and Branding, the agency I interned for. They deal with everything travel and fun in the state of Oklahoma.​
Destination Dining Guide
THE BRIEF
OTRD creates various brochures and magazines to encourage tourism around the state. I was challenged to create an illustrative cover for their new issue of the dining guide.
THE PROCESS
Concepting was conducted by creating vision boards and simple hand-drawn mockups. From there, the top two concepts were selected by my supervisors and I started designing! I wanted to incorporate the 6 regions of Oklahoma through the colors denoted and landmarks specific to each one.
THE RESULT
My design creates a homey feel by portraying a refrigerator covered in Oklahoma-themed magnets. I went with a flat, simple illustrative style that uses soft lines and abstract shapes. See if you can find all 6 region themed magnets!
TravelOK Infographics
Tourism is one of top revenue generators for the state of Oklahoma. During my time at VI Marketing, I was tasked with making colorful infographics to share state income and success metrics using the Oklahoma state branding.
