RHimpact
RHimpact is a collaborative focused on achieving reproductive health equity for Black women and eliminating the disparities in treatment that they receive in the maternal healthcare system via policy advocacy, scholarship, and activism.
Racism in Maternal Healthcare is Deadly
THE BRIEF
We were challenged to create a campaign for a non-profit of our choice that aims to make a ripple in the advertising industry. We chose RHimpact, a collective that fights for equality in the maternal healthcare industry.
THE PROCESS
Women of every color who lack knowledge of the issue and who need the empowerment of information and a push to action. To do so, we create a strong voice that highlights statistics and harsh truths behind what Black pregnant people deal with everyday.
THE RESULT
Combining striking, black and white photography with a bright purple pop, this campaign guides its audience to RHimpact’s website, where they are encouraged to educate themselves on the unseen and unchallenged racism in maternal healthcare and learn how they can fight back against it to achieve equity for all Black mothers.
THE TEAM
Art Direction: Amanda Coleman, Kiona Rollins-Mink
Copywriting: Sarah Draper
Racism in maternal healthcare is creating deadly misdiagnoses, bias, mistreatment, and medical gaslighting. Because of this, Black women are 3x more likely to die from pregnancy-related causes than white women, have a higher risk of developing life-threatening conditions, and experience a higher rate of postpartum complications and death.
Healthcare providers still hold racist beliefs that Black people have thicker skin and stronger immune systems, are more fertile, and feel less pain. They rate Black women’s pain lower and recommend less relief than to white women. Black women receive less care, shorter appointments, and fewer standard procedures than women of other races. By dismissing the concerns and symptoms of Black mothers, doctors across the country are harming and killing Black women and their babies.
We cannot protect Black mothers and challenge the racism rampant in maternal healthcare without the knowledge that it exists. What we don’t know will hurt them.
Visit RHImpact.org to learn more about how you can fight back against maternal racism in healthcare, and protect and empower Black mothers and their babies.
Black women are 3x more likely to die from pregnancy-related causes than white women. Black babies are 2x more likely to die than white babies. But it’s not likely at all that you knew these horrifying truths. We cannot protect Black mothers and babies and challenge the racism rampant in maternal healthcare without the knowledge that it exists. What we don’t know will hurt them. Visit RHImpact.org to learn more about how you can fight back against maternal racism in healthcare, and protect and empower Black mothers and their babies.
Black women have been the victims of forced experimentation, misdiagnoses, gaslighting, and abuse at the hands of doctors and the healthcare system since the first slave-bearing ship arrived on our coasts in 1619. Black mothers and their babies are still at risk today.
Healthcare providers still hold racist beliefs that Black women have thicker skin and stronger immune systems, are more fertile, and feel less pain than white women. By dismissing the concerns and symptoms of Black mothers, doctors across the country are harming and killing Black women and their babies.
We cannot protect Black mothers and challenge the racism rampant in maternal healthcare without the knowledge that it exists. What we don’t know will hurt them.
Visit RHImpact.org to learn more about how you can fight back against maternal racism in healthcare, and protect and empower Black mothers and their babies.